Customer Experience Flywheel OS

Funnels leak.
Flywheels compound.

CXKit turns customer success into referrals, and referrals into new customers — across every product you ship. One growth engine, measured in a single number: K.

Portfolio momentum today K = 1.30 ▲ every customer brings 1.3 more
Attract Convert Activate Succeed Refer Return VIRAL COEFFICIENT 1.30 ▲ compounding
The shift

The funnel was built to leak. The flywheel was built to compound.

Funnel · linear

Pour in. Watch it drain.

Budget goes in the top. Most of it drips out before converting. The customers who do make it disappear after onboarding — so every month you start over, refilling from zero. Growth costs the same forever.

Flywheel · compounding

Spin it. It speeds up.

A customer who succeeds refers someone, and comes back to buy more. CXKit captures that energy and feeds it back into the wheel — so each turn spins faster than the last. Past growth pays for future growth.

The engine

Three moving parts turn customers into momentum.

Most tools obsess over the top of the funnel. CXKit powers the part that actually compounds: what happens after someone buys.

01 / SUCCEED

Customer Success

Turn signups into success. Track activation step by step, score account health in real time, and catch churn before it happens — not after.

02 / REFER

Referral Engine

Turn success into referrals. Reward your advocates, map exactly who refers whom, and measure the revenue your happiest customers generate for you.

03 / LISTEN

Voice of Customer

Turn feedback into fuel. AI sorts every ticket, review and survey into clear themes — so you fix the friction that's slowing the whole wheel down.

USED REFERRED CROSS-SELL PURCHASED Advocate HIGH LTV Product A ACTIVE Product B PROSPECT New lead REFERRED
The moat

Not a CRM. A growth graph.

A CRM stores customers in rows. CXKit stores how value moves between them — every view, purchase, referral and piece of feedback becomes a connection across every product and channel you run.

  • See value propagate
    Which customers create the most downstream revenue? The graph shows the chain, not just the contact.
  • One model, every product
    A canonical event layer unifies your whole portfolio — one customer, seen across every product they touch.
  • Surface the next sale
    Spot which customers are ready for your other products — cross-sell becomes a query, not a guess.
The heartbeat

One number tells you if the wheel is turning.

K 1.30

K is your viral coefficient — how many new customers each existing one brings. CXKit makes it the live pulse of your entire portfolio.

K < 1
Leaking. Each customer brings less than one. You're refilling.
K = 1
Steady. The wheel holds, but it doesn't accelerate.
K > 1
Compounding. Every customer brings more than one. Flywheel.
The full OS

Seven modules. One wheel.

Everything connects to the same growth graph — so attracting, converting and keeping customers all feed the same engine.

Audience Hub

Every contact from every channel, unified and scored in one place.

Content Engine

Every asset tagged to a flywheel stage, with performance tracked.

Campaign Hub

Multi-channel campaigns with attribution back to revenue.

Customer Success

Activation tracking, health scores and churn alerts.

Referral Engine

Referral graph, rewards and leaderboards that drive K up.

Voice of Customer

AI-classified feedback turned into a live insight dashboard.

Flywheel Analytics

Acquisition, activation, retention, referral — and K, live.

CX Graph

The core that connects them all — and the reason CXKit isn't a CRM.

Pricing

Start one wheel. Scale to a portfolio.

Starter
For one product finding its flywheel.
$0 / month
  • Up to 1,000 contacts
  • Voice of Customer
  • Flywheel Analytics
Start free
MOST POPULAR
Growth
The full engine: succeed, refer, listen.
$149 / month
  • Unlimited contacts
  • Customer Success + health scores
  • Referral Engine + rewards
  • Campaign Hub + attribution
Book a demo
Portfolio
For teams shipping many products.
Custom
  • Cross-product growth graph
  • Canonical event model + API
  • SSO, audit log, priority support
Talk to us

Build a wheel that outruns
your funnel.

See your own growth measured in one number. We'll spin up a CXKit demo on your data.